Job Summary
As a data analyst, you will be responsible for analyzing and interpreting complex data sets to provide actionable insights and recommendations. The role requires strong analytical skills, attention to detail, and the ability to communicate complex ideas effectively.
Key Responsibilities:
* Develop and enhance measurement key performance indicator (KPI) frameworks for different owned channels.
* Analyze and develop CRM strategies to improve customer engagement, retention, and lifetime value.
* Demonstrate the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
* Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
* Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
* Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
* Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
* Create comprehensive reports and dashboards to track marketing performance metrics.
* Stay abreast of industry trends and advancements in CRM and analytics technologies.
What We Offer:
A dynamic work environment that fosters productivity, flexibility, and work-life balance. Competitive compensation packages, including meal allowances, private health insurance, birthday time off, mental health support, referral programs, self-improvement opportunities, and team environment.
About Us:
We are a global digital services company specializing in SEO, product & web content management, social media management, performance marketing, e-commerce management, CRM & email marketing automation, DX & development, data management & analytics, project management, digital consultancy, and recruitment.