Overview
I'm building The Mindful Wardrobe, a platform for sustainable fashion that makes it easier to shop consciously, rewards customers for mindful choices, and partners with boutiques and brands to reduce overstock and waste. We're early-stage and growing fast and I'm looking for someone passionate about sustainability, fashion and impact to join me as a Co-Founder (Growth & Ecommerce Lead).
If you have experience in SEO, digital marketing, or e-commerce (Shopify/WooCommerce a plus), and want to help build something meaningful this could be for you.
This is an unpaid, equity-based role to start, with the goal of scaling together, raising funding, and making real change in the fashion industry.
The Role
We are looking for a Co-Founder / Growth & Ecommerce Lead to join us on this journey. This is an unpaid role at the early stage but comes with equity/ownership potential as we raise funding and grow together.
1. You will be responsible for helping shape our digital strategy and building the foundations of our online presence, focusing on:
* SEO & Digital Marketing: Build out an organic growth strategy to attract and retain customers.
* E-Commerce Strategy: Help refine our platform design, user experience, and product offerings to maximise impact and revenue.
* Website Development Oversight: Collaborate on website setup, integrations, and functionality.
* Growth & Partnerships: Work together to secure boutique partnerships, pilot programs and prepare for fundraising.
What We're Looking For
* Experience in SEO, digital marketing, or e-commerce (Shopify, WooCommerce, or similar is a plus)
* Passion for sustainable fashion, conscious consumerism, and making an impact
* A problem-solver and self-starter who thrives in an early-stage, fast-moving environment
* Strong communication skills and the ability to collaborate closely with a founder
* Willing to commit to growing this together and becoming a core part of the company's future
Why Join Us?
* Shape the vision: You'll be building the foundation of a brand with purpose
* Equity & leadership: Opportunity to become a co-founder and take on a major leadership role
* Social impact: Work on something that drives positive change in the fashion industry
* Growth potential: Help secure funding and scale a business from the ground up
If you're excited about building something meaningful in sustainable fashion, let's connect
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