Strategic marketing leader with 20+ years of experience, including 12 years in hospitality marketing across global markets.
Location: Albufeira, work from Office
Role Type: Full Time
Experience required: 5 years or more preferably with a hotel chain
About MGM Muthu Hotels
MGM Muthu Hotels is a collection of hotels spread across 4 continents and operates over 50 hotels. The MGM Group company was founded by Dr M.G. Muthu in 1963. Ever since MGM Muthu Group has diversified in various businesses and has created a global footprint. The hotel's division is on a high growth trajectory and growing rapidly in all regions.
At MGM Muthu Hotels we believe in the 5 golden rules, Truth, Hard Work, Integrity, Character and Hope and looking for like-minded individuals to join our global family. With the associated need for business expansion, brand positioning and measuring up to customer expectations, MGM Muthu Hotels seeks to recruit a Marketing Manager - Digital to join its corporate Marketing Team.
Position Summary
The Marketing Executive – Digital will report to the Manager Digital Marketing and works closely with the internal marketing team and/or digital agencies to achieve specific company objectives of increasing direct website sales, lead generation, brand engagement, and conversions.
Requirements and skills
·BSc/BA in marketing or relevant field
·Proven experience as Digital Marketing Executive or similar role
·Excellent understanding of digital marketing concepts and best practices
·Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
·Working knowledge of ad serving tools
·Have experience in working with dynamic websites and maintenance though the CMS
·Understanding of Booking engine content optimization
·Perfect knowledge of web analytics tools (e.g. Google Analytics, Meta Business, SEMSrush)
·Skills and experience in creative content writing
·Analytical mindset and critical thinking
·Excellent English communication and interpersonal skills
·BSc/BA in marketing or relevant field
Roles and Responsibilities
·Assist the team in the development of the overall digital marketing strategy
·Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
·Manage the website
·Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
·Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
·Set up conversion, pixel, and event tracking on the website and across various digital platforms
·Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
·Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
·Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
Languages:
* English and Portuguese
Marketing Specialist | DoubleTree by Hilton Azores
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