About Nezasa
Nezasa is at the forefront of innovation in travel technology, with thriving offices in Lisbon and Zurich.
Certified as a Great Place to Work, we are passionate about creating a dynamic work environment for our "Nezasians."
Our team is highly skilled, fun-loving, and dedicated to revolutionizing the travel industry.
Our flagship platform, TripBuilder, is transforming how travel businesses and users design and modify complex itineraries to deliver unforgettable travel experiences.
The Team You'll Be JoiningWe are a lean, high-performing 3-person marketing team operating with a strategic, data-driven approach, leveraging cutting-edge AI agents across all functions.
We prioritize quality engagement and pipeline velocity over generic volume.
Role OverviewWe're looking for an exceptional ABM & Demand Generation Manager who can orchestrate our entire account-based marketing programme while driving demand generation through paid advertising.
This is a unique hybrid role that combines strategic ABM execution across all tiers (1:1, 1:Few, 1:Many) with hands-on paid media management.
This role is perfect for someone who thrives at the intersection of data-driven paid advertising and personalised, relationship-driven ABM.
You'll work closely with our VP of Marketing and Content Marketing Manager to execute integrated campaigns that move target accounts through the pipeline.
Key ResponsibilitiesABM Programme Management
Own and execute our ABM strategy
Conduct account research and intelligence gathering for MQAs and SQAs
Map stakeholders and identify buying committee members
Design and execute highly personalised outreach and engagement programmes
Create account-specific messaging and materials
Execute direct mail and executive engagement programmes
Drive LinkedIn social selling initiatives
Develop multi-channel orchestration strategies
ABM Measurement & Reporting
Track account-level engagement across all touchpoints
Report on pipeline influence from ABM activities
Monitor stakeholder engagement metrics
Execute on ABM measurement framework
Demand Generation & Paid Advertising
Manage all paid advertising across LinkedIn, Google, Microsoft Ads, and programmatic platforms
Optimise budget allocation across channels to maximise ROI
Execute performance optimisation and A/B testing
Define and implement campaign orchestration integrating paid ads with ABM
Create personalised paid ads for target ABM accounts
Build and maintain channel-specific dashboards
Conduct multi-channel performance analysis
Track and report on campaign performance
Demand Generation
Drive review site optimisation strategy for G2, Capterra, and TrustRadius
Execute intent data strategy and activation
Activate website visits, social media interactions, and email engagement signals
Sales Development & Pipeline Acceleration
AI Agents Management
Configure manage and execute AI agents
Monitor performance and refine agent inputs
Train agents on successful examples
Escalate promising AI conversations to human follow-up
Lead Management & Sales Support
Own lead routing and qualification processes
Manage MQL handoff processes to sales
Provide account-specific briefings for sales team
Distribute competitive intelligence to sales
Share win/loss insights with relevant teams
Pipeline Acceleration
Design and execute deal acceleration plays
Coordinate buying committee engagement
Support multi-threading efforts in active opportunities
Intent & Signals Activation
Monitor and activate on intent data signals
Track website visits, social interactions, and email engagement
Coordinate response strategies for high-intent activities
You'll Succeed If You...Experience
4-6 years in B2B SaaS marketing with demonstrable ABM and paid advertising experience
Proven ABM expertise managing programmes across multiple tiers (1:1, 1:Few, 1:Many)
Hands-on paid media experience with LinkedIn Ads, Google Ads, and Microsoft Ads
Track record of generating MQLs/SQAs through integrated ABM and paid campaigns
Experience with account-based orchestration and multi-channel campaigns
Strong understanding of B2B buyer journeys in complex, enterprise sales environments
Technical Skills
Expert-level proficiency with HubSpot (or similar CRM/marketing automation platform)
Proficiency with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising
Familiarity with AI tools
Core Competencies
Strategic thinker with tactical execution skills - can see the big picture whilst executing in the details
Data-driven decision maker - uses metrics to optimise campaigns continuously
Excellent communicator - can articulate complex strategies to sales and leadership
Highly organised - manages multiple campaigns, accounts, and channels simultaneously
Self-starter - thrives in a small team environment with autonomy
Collaborative - works effectively with sales, content, and product teams
Language & Location
Fluent English (written and spoken) - this is essential as we operate globally
Based in Portugal
Comfortable working remotely in a distributed team
Desired Qualifications (Nice to Have)
Experience in travel technology, SaaS, or B2B enterprise software
Background in sales development or SDR management
Familiarity with programmatic advertising
Previous experience in startup or scale-up environments
Understanding of AI agents and automation in sales/marketing
Interview Process
Initial screening call (30 minutes) - Culture fit and basic qualifications
Deep-dive interview with line manager (60 minutes) - Technical skills, experience, and strategic thinking
Skills assessment (take-home) - ABM strategy and paid media planning scenario (Approximately 60 to 90 minutes)
Final interview and Skills Assessment Presentation (60 minutes) - Leadership interview and offer discussion
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