Job Role: Digital Marketing Strategist
We are seeking a skilled Digital Marketing Strategist to develop and execute effective paid advertising campaigns across Google's advertising ecosystem.
* Develop and manage Google Ads campaigns (Search, Display, YouTube, and Performance Max).
* Conduct keyword research, audience targeting, and competitive analysis.
* Optimize campaigns for performance, cost efficiency, and conversion growth.
* Track KPIs and prepare performance reports with actionable insights.
* Implement A/B tests for ads, landing pages, and targeting strategies.
* Stay current with Google Ads platform updates and digital marketing trends.
Key Qualifications Include:
* Experience managing Google Ads campaigns with measurable results.
* Strong analytical and data interpretation skills.
* Proficiency with Google Ads, Google Analytics, and related tools.
* Knowledge of conversion tracking, attribution models, and bidding strategies.
* Excellent communication and problem-solving abilities.