Our client is looking for an experienced CRM Manager to drive CRM strategy across the Romanian market, owning the full player lifecycle and scaling retention performance in Romania. This role is based in Portugal with relocation support provided.ResponsibilitiesDefine and execute CRM strategy and productsOwn the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn preventionPlan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)Drive segmentation and personalization strategies tailored to different markets and player behaviorsAnalyze CRM performance (LTV, retention, conversion, churn) and translate insights into actionable improvementsWork closely with Product, Analytics, Content, and Design teams to deliver data-driven campaignsContinuously test new mechanics, offers, and communication approaches across different regionsMonitor market trends and competitors across key geographiesEnsure compliance with local regulations and responsible gaming standards in each marketRequirements2+ years of CRM experienceProven experience in CRM iGaming across Romanian marketStrong understanding of player lifecycle management and retention mechanicsHands‐on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)Strong analytical mindset (segmentation, A/B testing, performance optimization)Experience working in cross‐functional and international teamsProficient level of English languageNative or bilingual level of Romanian language#J-18808-Ljbffr