About the role We are seeking a highly strategic and hands-on Web Analyst to lead and manage the Analytics ecosystem of our international organization.
This role will own the end-to-end digital measurement framework with a strong focus on the Google Marketing Platform and related technologies - AdTech knowledge is a plus.
Main responsibilities Implement and maintain tracking codes, tags, and events using Google Tag Manager to track user behavior, conversions, and other relevant metrics.
Configure and set up Google Analytics 4 properties and ensure accurate data collection for web and mobile applications.
Focus on performance, understand the performance impacts that tags may have on the Website loading.
Collaborate with marketing, product, and development teams to gather tracking requirements and implement tracking solutions accordingly.
Communicate with clients/stakeholders to understand their business goals and objectives.
Create customized reports and dashboards in GA4, drawing up documents to present data and ensure the implementation of data visualization strategies.
Conduct audits of web analytics to ensure tracking tags are functioning and feeding respective reports.
Present actionable insights and recommendations to stakeholders using business-friendly presentations and ensure that deliverables are in accordance with business expectations and business needs within time and cost constraints.
Drive the requirement definitions, providing guidance on site tagging structures and strategies to ensure accurate tracking and measurement.
Identify and propose potential improvements to processes, methodologies, and analysis to ensure they are constantly adapted to business requirements.
Own Google Tools (GA4, GTM, Google Ads, Search Console, Firebase, BigQuery, Google Maps, etc.).
Tools Google Tag Manager Google Analytics 4 Google Search Console Firebase Google Ads Optional: Google Cloud (GCP, BigQuery, API Keys, etc.) #J-*****-Ljbffr