Job Title: Digital Growth Marketing Strategist
Job Description
OysterLink is a rapidly expanding online platform that has recently achieved significant growth. Our goal is to further expand and become a leading player in the industry.
* Marketing automation and retargeting campaigns
* Email and other channels automation
* Funnel optimization
* Onsite personalization
* Competitor audience targeting
* Data analytics and reporting
Key Responsibilities
* To acquire talent profiles and encourage sign-ups for free accounts
* To generate a minimum of 1,000 daily user sign-ups from Miami within three months
* To achieve a 40% 30-day retention rate for returning users
* To encourage hiring managers to post jobs on our platform
* To generate over 100 job postings monthly within three months
* To achieve an 80%+ success rate in getting jobs their first applicant within three business days
Requirements
* 7+ years of experience growing brands online with proven results
* Excellent English speaking and writing skills
* Hands-on digital marketing expertise in at least two marketing channels
* Strong copywriting and funnel optimization skills
* Proven ability to use AI effectively to enhance marketing results
* Retention marketing expertise (lifecycle marketing, churn reduction strategies)
* User growth tactics (scalable acquisition strategies for job seekers and hiring managers)
* Competitor and audience targeting (lookalike audiences, competitor traffic tools)
* Ideation-driven and proven ability to create strategies to ensure goals are met
What We Offer
* Competitive salaries and yearly growth opportunities
* Shares in the company to receive earn-out when the company is sold
* A work culture focused on mutual success and continuous growth
* Challenging projects and the opportunity to work with great team members
* Work-from-home opportunity
* Four weeks paid time off
Recruitment steps include applying via LinkedIn, receiving a short questionnaire, sending back answers and CV, completing a test, having an interview with our hiring manager, and getting feedback. We kindly ask that all correspondence be in English.