This role is for a copywriter who deeply understands
human psychology
, not just grammar. Someone who can listen to how customers speak about their problems, reflect that language back to them with clarity and care, and position our brand as the obvious solution.
You don't just "write copy" — you shape perception, trust, and desire through words.
If you love blending
psychology, creativity, and data-backed messaging
—this role is for you.
What You'll Own
Meta Ads Script Creation (Primary Focus)
Write high-volume, high-converting Meta ad scripts weekly
Write messaging with clarity, emotional resonance, and conversion in mind
Create scripts for:
UGC-style testimonials
Educational/problem-aware content
Founder-style authority videos
Before/after and story-driven ads
Craft scroll-stopping hooks (0–3 sec) optimized for Meta
Adapt scripts for different avatars, skin conditions, and pain points
Continuously iterate scripts based on CTR, CPA, and creative fatigue
Lead the creative writing process from idea ? script ? execution
Collaborate closely with:
Video editors, Content Director, Performance / paid media team
Translate scripts into clear editor briefs (tone, pacing, b-roll cues)
Review final edits to ensure message clarity and emotional impact
Give structured feedback to editors to improve performance over time
Content Research & Ideation
Research high-performing ads in skincare / health / DTC
Research viral short-form trends and hooks
Turn insights into: script batches, hook libraries, angle matrices
Bring proactive content ideas weekly
Who This Role Is For
You think in hooks, angles, and storytelling
You love storytelling and social media
You enjoy writing at high volume without losing quality
You understand how words impact ad performance
You like collaborating and leading creative execution
You want ownership—not just tasks
Must-Have Qualifications
Proven experience writing short-form video scripts
Strong understanding of Meta ads creative
Ability to write both educational and emotional copy
Experience collaborating with video editors
Comfortable with performance feedback and iteration
Here is our hiring process for you to know what to expect:
Fill in Google form
Initial screening
Test project
Second Interview
Offer
Onboarding
Growth Path
This role can grow into:
Lead Copywriter
Creative Strategist
Creative Director (Performance Content)