Location: Remote (EST preferred) Company: Vysta Experience Level: Senior Leadership (7–10+ years)About VystaVysta is a performance marketing agency managing $100M+ in annual Google Ads spend for fast-growing eCommerce brands.
We've built one of the most advanced paid media operations in the industry — and now we're expanding into SEO + AEO (Answer-Engine Optimization) to dominate organic and AI-driven visibility for our clients.Our goal: make our clients' websites the pages that AI Overviews, Copilot, and Perplexity cite — by fixing fundamentals, improving structure, and publishing concise, helpful, schema-rich answers that both users and algorithms trust.If you've built high-volume SEO systems, understand schema and entities deeply, and know how to scale editorial quality across dozens of SMB eCommerce clients — this is your opportunity to architect and lead a new growth engine inside a $100M performance organization.The MissionDesign and lead a productized SEO + AEO program that delivers measurable organic growth, structured-data excellence, and AI search visibility for ****** eCommerce clients at SMB-friendly price points.You'll own strategy, standards, and outcomes across all tiers — from baseline SEO health to answer-engine eligibility — while building and leading a lean, high-throughput content and technical organization.What You'll OwnLeadership & OperationsBuild and lead the SEO/AEO org: 3–4 client pods, centralized content factory, technical/schema guild, AEO analytics, and PR/outreach.Own delivery P&L, utilization, and QA — balancing client outcomes with scalable, standardized execution.Develop SOPs and playbooks for every tier (Essential, Standard, Plus).
SEO & AEO StrategyDefine the frameworks that make clients "citable" in AI Overviews, Bing Copilot, and Perplexity.Oversee schema and entity architecture across all client properties (Organization, Product, FAQ, Article, Person, Review).
Lead the AEO inclusion program: monthly prompt scans, visibility tracking, and structured remediation cycles.Maintain technical excellence — crawlability, CWV, indexation, and freshness discipline.Content & Editorial StandardsBuild a "content factory" combining AI-assist workflows with strong editorial control.Ensure every page adds information gain and meets E-E-A-T and Google quality thresholds — no scaled AI spam.Own content templates, schema packs, and internal linking frameworks for consistent, scalable delivery.Measurement & ReportingDefine and report KPIs:AI Overview Inclusion RateCopilot & Perplexity Citation RatesOrganic non-brand growth (GSC)Content freshness & technical healthTranslate AEO and SEO performance into simple, SMB-friendly dashboards and client narratives.