The Tecnimede Group has 750 employees around the world looking to the future, united and focused on improving and preserving the health of all of us. Because we own the entire life cycle of medicines for human use, with our own factories located in Portugal and Morocco, and with a Research and Development center in Torres Vedras (Portugal).
We are 100% Portuguese, but also international, with a direct presence in more than 100 countries.
We are looking to strengthen our Marketing team with a
CRM & Data Specialist
(M/F).
The
CRM Specialist
is responsible for managing and optimizing Tecnimede's CRM to support the marketing and sales teams.
This role will also be responsible for collecting and reporting CRM data that allows trends to be identified and which can be used to improve marketing campaigns and the performance of sales teams.
The ideal candidate will have strong analytical skills, CRM experience and knowledge of the
pharmaceutical industry.
Responsibilities:
* Managing and maintaining the company's CRM, ensuring that it is up-to-date and compliant with sector regulations;
* Manage the database of HCPs and pharmacies, ensuring the accuracy, consistency and correct alignment of the commercial teams' dashboards;
* Creating CRM data reports that meet the needs of the different Business Units;
* Keeping up to date with the latest CRM trends and technologies.
* Develop SQL queries for extracting, analyzing and integrating data from different sources
* Create and maintain dashboards and interactive reports in Power BI, providing actionable insights to the marketing and sales teams;
Qualifications:
* Bachelor's degree in economics, management, data analysis, mathematics, marketing or others;
* 1-2 years of experience in CRM and data analysis;
* Experience in CRM systems Salesforce, VEEVA, OCE or others;
* Knowledge of SQL and experience in data analysis and modeling
* Experience with data integration, BI tools (Power BI);
* Strong analytical skills with experience in reporting;
* Excellent communication and presentation skills.
* Fluency in English is mandatory.
Additional skills:
* Strong understanding of CRM architecture and functionalities, especially modules related to customer management, sales, marketing and service;
* Certifications or trainings related to CRM or data management would be highly valued;
* Experience in implementing Power BI and/or AI projects.
* Experience in the pharmaceutical sector is a plus;
In accordance with the provisions of the GDPR and other legislation in force on the protection of personal data, the contracting company guarantees that the processing of your personal data is lawful, fair, transparent and limited to the purposes for which your data was collected.