Performance advertising specialist

Paid Media Campaign Strategist

This Paid Media Manager position requires hands-on expertise in Meta + Google Ads for driving scalable growth through data-driven optimisation.

* Develop and refine campaigns across platforms to improve core metrics like ROAS and CTR.
* Achieve results-oriented campaign execution by leveraging expert-level knowledge of paid advertising channels, as well as excellent analytical and problem-solving skills.



The ideal candidate will have a strong background in search engine marketing (SEM) with experience managing multiple AdWords/Google Ads accounts simultaneously while maintaining high performance standards.

Key Performance Indicators:KPIs include but are not limited to:

1. Campaign ROI: Maximise return on investment by implementing effective ad targeting strategies
2. User engagement: Maximize user interaction levels via the use of eye-catching banner ads, engaging landing pages & compelling call-to-actions CTAs. Ensure brand consistency throughout all promotional content created using approved design assets provided upon approval request.