Job Opportunity
E-Commerce Manager M/F/X
We are seeking a skilled professional to lead and optimize our digital presence across all platforms.
In this key role, you will not only drive online revenue growth but also contribute to the success of a truly exceptional hotel experience.
If you have a creative mind, strong analytical skills, and a deep passion for digital marketing and hospitality, this is your opportunity to make a lasting impact on an iconic and inspiring destination.
Key Responsibilities:
* Contribute to the development of the strategic plan, marketing plan, and budgeting process, providing expertise in digital and e-commerce.
* Develop and execute a yearly digital action plan covering both direct and indirect channels, aligned with revenue targets.
* Collaborate closely with the Revenue Management and Marketing teams to ensure coherence and performance across all e-commerce activities.
Website Enhancement:
* Oversee the updates and maintenance of the hotel website.
* Ensure the website is optimized for SEO and offers a seamless user experience.
* Regularly update the site with current offers, promotions, events, and relevant information.
Online Travel Agencies (OTAs) Management:
* Manage relationships with Online Travel Agencies (Booking.com, Expedia, etc.).
* Deploy and align the OTA strategy together with the Revenue Manager.
* Optimize listings and content across all third-party websites.
* Activate and manage promotional tools on OTA platforms.
Digital Marketing Strategies:
* Develop and implement digital marketing strategies including SEO, content marketing, and email campaigns focused on Rooms, F&B outlets, and MICE.
* Ensure brand consistency across all digital platforms, in collaboration with the marketing team.
* Manage email marketing campaigns through third-party tools, aligned with corporate guidelines.
* Contribute to the hotel's online reputation management and work with Guest Relations to address online feedback promptly.
Social Media Engagement:
* Coordinate and implement social media strategies (Facebook, Instagram, etc.) to enhance brand awareness and engagement.
* Create, publish, and monitor content across social media platforms.
Performance Analysis:
* Track and analyze the performance of digital activities using various analytics tools.
* Measure and report on the effectiveness of digital marketing campaigns and the performance of both direct and indirect channels.
* Identify new revenue opportunities based on market studies, third-party intelligence, and internal data analysis.
Requirements:
* 2 years of experience in marketing and/or communication
* University degree in Marketing and Communication or equivalent
* Fluent in written and spoken English & Portuguese
* Proficiency in MS Office (Excel, Word, Powerpoint, Outlook); knowledge of the Adobe suite (InDesign, Photoshop, Illustrator)
* Knowledge of social networks and digital marketing
* Excellent communication skills required, both written and verbal
* Experience in the hospitality industry an asset
* Strong interpersonal and problem-solving skills
* Highly responsible and reliable