About Wise Pirates
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence, to deliver business performance results.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences.
About the Role
We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. This role is designed for a strategic expert who can navigate the complexities of social advertising while maintaining a "Pivot" mindset—remaining agile, data-driven, and ready to shift strategies to maximize ROI, coordinating a team of marketing professionals, and communicating directly with clients.
This person will play a key role in designing, implementing, and optimizing high-impact social media campaigns across global markets. The role demands deep technical knowledge of ad platforms, a sharp analytical eye, and the ability to bridge the gap between creative storytelling and hard performance metrics, while being capable to manage teams, clients and business opportunities.
Key Responsibilities
* Project Coordination: Be capable to coordinate a group of marketers working for specific projects and clients;
* The "Pivot" Mindset: Constantly monitor real-time data to adapt strategies, budget allocations, and creative directions to ensure peak & resilient performance.
* Strategize & Execute: Build, manage, and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest, etc.) aligned with client business goals.
* Data Integration: Work with data from multiple sources (Pixel, CAPI, GA4, CRM) to drive advanced audience segmentation and attribution modeling.
* Full-Funnel Management: Design comprehensive full-funnel strategies, from brand awareness to conversion and retention.
* Cross-Team Collaboration: Work closely with Creative, Data, and Tech teams to ensure ad assets are optimized for performance and tracking is flawless.
* Analysis & Reporting: Monitor campaign performance, conducting deep-dives into KPIs to identify opportunities for scaling and A/B testing.
* Innovation: Stay at the bleeding edge of social commerce, AI-driven creative testing, and privacy-first tracking solutions.
* Social Commerce: Lead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, and Pinterest Catalogs) to drive direct-to-consumer revenue.
* AI Acceleration: Define the workflow for AI-augmented creative testing coordinated with the rest of the team, using generative tools and workflows to rapidly iterate on ad hooks and visual assets based on performance data. Design Agentic opportunities for the technical team to fast-implement disrupt solutions for clients;
What We're Looking For
* Experience: Minimum 4–5 years of hands-on experience in Paid Social Media (Agency experience is a significant plus).
* Platform Mastery: Expert-level knowledge of Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
* Analytical Prowess: Strategic mindset with strong analytical skills; you don't just report numbers, you provide actionable insights.
* Technical Literacy: Understanding of tracking setups (GTM, CAPI, SDKs) and how they impact attribution.
* Project Management: Proven ability to handle multiple high-budget accounts and stakeholders simultaneously.
* Communication: Fluency in English and Portuguese (Spanish is a plus).
* Straightforward, but kind and with drive :capable to take decisions and drive initiatives.
Nice to Have
* Official certifications (Meta Blueprint, TikTok Academy, etc.).
* Experience with Feed Management tools (Channable, Feedonomics).
* Knowledge of Data Visualization tools (Looker Studio, Power BI).
* Familiarity with AI tools for creative iteration or copywriting.
* Knowledge in Agentic Tools and Workflows.
What We Offer
* Competitive Salary: Salary conditions that reflect your seniority and impact.
* Flexible Work: A Hybrid Work Model designed for balance.
* Elite Tech Access: Fast access to advanced AI tools and hardware.
* Rest & Resilience: Up to 30 vacation days for resilient and top performers.
* Global Projects: Opportunity to work with top-tier national and international brands.
* Growth Mindset: Real career growth, continuous learning, and access to certifications/bootcamps.
* Family First: Enhanced Parental Leave (12 months as a company target).
* Pirate Life: A collaborative culture with "Pirate Crew Socials" and unforgettable team moments.
If you're passionate about paid media, love the thrill of data-backed pivoting, and want to shape the future of social advertising, we want to meet you.