Location: Fully Remote | Full-time
We are hiring a Brand Manager to lead the launch and growth of a new Pub Crawl experience brand, aimed at an international audience.
This role is perfect for a hands‐on, creative, and strategic professional who thrives in building a brand from scratch and driving its visibility, engagement, and commercial success—all from a fully remote setup.
Tasks
Your Mission
You will take full ownership of the brand across strategy, communication, and execution:
1. Brand Strategy & Positioning
- Define and develop the brand identity (tone of voice, positioning, visual direction)
- Build a strong, recognizable brand for an international, nightlife-oriented audience
- Ensure consistency across all digital channels
2. Marketing & Growth
- Design and execute marketing strategies to drive awareness and bookings
- Launch and manage campaigns (online & offline)
- Identify strategic partnerships (hostels, hotels, tourism actors, influencers)
- Optimize customer acquisition and brand visibility
3. Social Media & Content
- Manage and grow social media accounts (Instagram, TikTok, etc.)
- Create engaging, viral, and community-driven content
- Collaborate with creators, photographers, and videographers
- Capture and leverage user-generated content
4. Operations & Customer Experience
- Understand the customer journey remotely through analytics and feedback
- Coordinate with local teams to ensure brand consistency on-site
- Gather insights and continuously improve the experience
Requirements
What We're Looking For
- 3–6+ years of experience in Brand, Marketing, or Social Media
- Strong social media management and content creation expertise
- Background in hospitality, events, tourism, or lifestyle brands is a strong plu
- Ability to build and execute marketing strategies from scratch
- Creative, energetic, and highly execution-driven
- Comfortable in a fast-paced environment, managing both strategy and remote operations
Languages:
- Fluent in English and Portuguese (mandatory)
Benefits
Conditions
- Remote position
- Competitive salary based on experience
- Long-term collaboration
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