Location: Fully Remote | Full-timeWe are hiring a Brand Manager to lead the launch and growth of a new Pub Crawl experience brand, aimed at an international audience.This role is perfect for a hands-on, creative, and strategic professional who thrives in building a brand from scratch and driving its visibility, engagement, and commercial success—all from a fully remote setup.TasksYour MissionYou will take full ownership of the brand across strategy, communication, and execution:1.
Brand Strategy & Positioning- Define and develop the brand identity (tone of voice, positioning, visual direction)- Build a strong, recognizable brand for an international, nightlife-oriented audience- Ensure consistency across all digital channels2.
Marketing & Growth- Design and execute marketing strategies to drive awareness and bookings- Launch and manage campaigns (online & offline)- Identify strategic partnerships (hostels, hotels, tourism actors, influencers)- Optimize customer acquisition and brand visibility3.
Social Media & Content- Manage and grow social media accounts (Instagram, TikTok, etc.)- Create engaging, viral, and community-driven content- Collaborate with creators, photographers, and videographers- Capture and leverage user-generated content4.
Operations & Customer Experience- Understand the customer journey remotely through analytics and feedback- Coordinate with local teams to ensure brand consistency on-site- Gather insights and continuously improve the experienceRequirementsWhat We're Looking For- 3–6+ years of experience in Brand, Marketing, or Social Media- Strong social media management and content creation expertise- Background in hospitality, events, tourism, or lifestyle brands is a strong plu- Ability to build and execute marketing strategies from scratch- Creative, energetic, and highly execution-driven- Comfortable in a fast-paced environment, managing both strategy and remote operationsLanguages:- Fluent in English and Portuguese (mandatory)BenefitsConditions- Remote position- Competitive salary based on experience- Long-term collaboration#J-*****-Ljbffr