Go-to Brands is a fast-growing Norwegian e-commerce group building and scaling brands across Europe through performance marketing, creative testing, and innovative products.Our largest brand is Vessi Skincare, a Nordic skincare brand known for natural ingredients and effective formulas inspired by Nordic nature.We're now hiring aUGC Creative Strategistto join our Meta Creative Team.You will develop UGC concepts, write direct-response briefs, and help scale high-performing ad creatives across European markets.Tasks • Develop UGC concepts, hooks, and angles for paid social • Write clear briefs for creators and UGC producers • Research competitors and analyze winning ads • Work closely with editors, designers, and media buyers • Test and iterate creative concepts based on performance dataWho you are • You have written scripts or coordinated UGC ads for Meta (Facebook / Instagram) • You understand direct response and what makes ads convert • You actively study ads, trends, and creative frameworks • You are structured and comfortable managing creators remotelyBenefits • Competitive salary and bonus based on performance • International team of 22 people • Performance-driven culture • Weekly social calls • Fun meetups 1–2 times per year • Long-term growth opportunity