Cegid is a European leader in cloud business management solutions for finance (cash-flow, tax, ERP), human resources (payroll, talent management), CPAs, retail, and entrepreneurial sectors. In today's rapidly changing world, they make more possible by helping their customers unleash their potential thanks to innovative and purposeful business solutions.
Their vocation is to shape the future of industries and organizations, creating impactful value propositions for customers and delivering the desired outcome at every step of the customer journey.
Their goal is to grow net new customer acquisition, up/cross-sell, and subscription renewal rates by maximizing product adoption and market success through effective marketing strategies and positioning.
In support of sales teams, they provide key content to build sales enablement plans and ensure the right message goes to the right persona in an impactful way.
As a Product Marketing Manager, you will:
* Develop and lead marketing strategies to maximize product adoption and market success
* Provide sales teams with tools and training to drive revenue growth
* Analyze marketing campaign performance and effectiveness to inform future improvements
You will be responsible for conducting competitor and market analysis to create relevant materials and act as an external product representative through presentations, webinars, talks, and events.
Key Responsibilities:
* Develop and execute marketing and positioning strategies to maximize product adoption and market success
* Align marketing strategies with product features and benefits in collaboration with the product management team
* Provide sales teams with tools and training to drive revenue growth
* Analyze marketing campaign performance and effectiveness to inform future improvements
* Conduct competitor and market analysis to create relevant materials
* Act as an external product representative through presentations, webinars, talks, and events
Benefits:
* Opportunity to work on cutting-edge marketing strategies and technologies
* Collaborative and dynamic work environment
* Professional development opportunities