The Shopper Marketing Specialist is responsible for developing and executing marketing strategies focused on shopper behavior at the point of sale. This role is responsible for bringing the brand to life at the point of sale by designing and executing shopper marketing activations that influence purchase decisions. This role connects shopper insights with creative campaigns, guaranteeing visibility and engagement in-store. By managing POS activations and reinforcing Perfect Store principles, the Shopper Marketing Specialist drives conversion and helps secure the brand's leadership at the shelf.
All the responsibilities we'll trust you with:
SHOPPER MARKETING CAMPAIGNS & ACTIVATIONS
Support the design, planning and execution of shopper marketing activations in key retailers and channels. Adapt global and national brand strategies into relevant in-store campaigns that influence shopper choice. Collaborate with Marketing and Sales to maximize campaign impact across touchpoints
POS MATERIALS & RETAIL MEDIA
Assist in the creation, stock management and correct use of POS materials for activations. Coordinate with suppliers and agencies to deliver high-quality solutions (stoppers, wobblers, retail media, digital). Ensure consistency in brand visibility across different formats and shopper occasions.
SHOPPER INSIGHTS & CATEGORY PROJECTS
Gather and consolidate insights on shopper behavior, purchase drivers and barriers. Use insights to support decision-making for in-store campaigns. Support the implementation of category projects by ensuring in-store activations are insight-driven
PERFECT STORE PRINCIPLES
Reinforce Perfect Store guidelines in the design and execution of activations. Support training of internal stakeholders on shopper touchpoints and visibility standards.
BUDGET EXECUTION & TRACKING
Execute and monitor the shopper marketing budget, ensuring effective allocation of resources, strict alignment with pre-defined BP initiatives, and ongoing tracking of spend vs. forecast to maximize ROI. Aligned, execute and monitor the budget defined per campaign pre defined in Business Planning, reporting any deviation to the Category & Trade Marketing Manager.
Your areas of knowledge and expertise that matter most for this role:
* 1 to 2 years of experience in shopper marketing, trade marketing, or related roles.
* Knowledge of category management principles, shopper behavior, and Perfect Store execution.
* Strong analytical skills and results-driven mindset.
* Excellent communication and collaboration skills.
* Proficiency in MS Office (Excel, PowerPoint) and preferably Nielsen.
* Creative, detail-oriented, and execution-driven
Office Based Position
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome. The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees.