At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.
The Sr. Associate, Trade Marketing will deliver Annual Trade Marketing plan reporting to the Trade Marketing Head Iberia, managing marketing plans to the KA´s and Sales Team to meet business objectives and achieve best ROIand provide a through interface between marketing and sales in designated categories.
In this role, a typical day will include:
1. Develop the brand and channel planning process to drive share, revenue and operating income goals for assigned customers (s) & channel(s), taking advantage of synergies to increase market share and being responsible to manage & optimize the allocated budget.
2. Development and implementation of the Trade Marketing strategy (concepts, measures, policies) to improve recommendation, availability and visibility of our products within existing categories, building and improving trade category management, space-management, merchandising concepts leading the implementation of the campaigns and aligned with the marketing team.
3. Allow a more structured approach to promotional activity planning and improved presentation at the POS and knowledge of needs of our top customers helping to develop to them personalized marketing plans, having a customer satisfaction as main priority and supporting the sales objectives and budget assigned.
4. Ensure the effectiveness of the activities, plans and materials developed by the department and detect new needs.
5. Strategic planning of the architecture and tactics for online platforms ( Web, Social Media, Digital Mkt campaigns).
6. Analyze market trends, competitor activities, and customer insights to tailor trade marketing plans.
7. Develop & optimize trade promo calendars by customer / channel and being the connection with marketing team to ensure implementation of national campaigns in the country.
8. Plan or support industry trade shows, conferences, or optical fairs.
WHAT YOU'LL BRING TO ALCON:
9. Bachelor Degree in Marketing or Bachelor in Business Administration
10. 3 years experience in similar position in market Retail preferred
11. Effective communication skills
12. Strong project management and performance measurement skills
13. Works well under pressure to meet deadlines.
14. Analytical skills and problem solving.
15. Organize with good time management skill
16. Strong customer service orientation.
17. Ability to develop strong relationships and work cross functionally
18. The ability to fluently read, write, understand and communicate in Portuguese and in English
HOW YOU CAN THRIVE AT ALCON:
● Manage your own workload and schedule while hitting your set targets
● Collaborate with teammates to share best practices and learnings as work evolves
● See your career like never before with focused growth and development opportunities