Definition, development, implementation and optimisation of campaigns in the customer base, always focusing on customer experience and satisfaction; Definition of offers, technical development and implementation in channel support tools; Monitoring of market trends and dynamics; Collaboration with different stakeholders to ensure end-to-end delivery and campaign execution; Monitoring and analysis of business objectives, proposing improvements; Analysing behavioural and segmentation data to personalise offers; Introducing new products or product features in customer renewal; Implementation in channels (assisted and digital), ensuring consistency in the customer journey and maximising customer value; Development of A/B tests; Monitoring technical and/or product development projects; Analytical skills, critical thinking and customer-centric approach; Knowledge of the telecommunications market; Ability to take risks and do things differently; Excellent oral and written communication skills; Results-oriented and customer-focused; Professional experience. Bachelor's degree in Marketing, Communication, or a related field; Good interpersonal skills with different areas and stakeholders; Good team spirit and ability to influence others; Proactive and autonomous in project management, rigorous and results-oriented; Organised, with planning skills, focused on quality delivery and impact on priorities; Resilient and able to adapt easily to a constantly changing and competitive environment; Proficiency in Microsoft Office tools (Excel and PowerPoint); Solid knowledge of English and Portuguese (spoken and written).