About Starweaver Starweaver is building a next-generation AI-powered ecosystem focused on how people learn, upskill, and work. Our core platform, Journeybuilder, creates personalized learning and career pathways by integrating content, data, and real-world outcomes. Alongside this, we are developing complementary products like DesignPilot and Starweaver Analytics to support content creation, intelligence, and enterprise deployment at scale. We operate at the intersection of content, technology, and distribution. With partnerships across global publishers, platforms, universities, and enterprises, we are rapidly expanding both our reach and capability. We are entering a key phase of growth, with strong early traction, active investor discussions, and large enterprise opportunities that can significantly scale the business.Role Purpose The Head of Marketing will drive growth, positioning, and market traction across Starweaver's ecosystem—focused primarily on Journeybuilder, and secondarily on content and distribution partnerships. This role is central to how we generate enterprise and university adoption, build strategic partnerships, and translate product capability into measurable revenue. Beyond demand generation, this role will also lead Starweaver's external presence and credibility. This includes scaling our Meet the Gurus podcast, owning our global events strategy and execution, and building the personal brand of our Founder/CEO as a leading voice in AI, learning, and the future of work. The role requires both strategic thinking and hands-on execution, with a strong focus on delivering real pipeline, real partnerships, and real market impact.Core Focus Areas 1. Journeybuilder Growth (Primary) Drive B2B adoption across universities, enterprises, job portals, and institutional channels Build and scale pipeline through outbound, inbound, partnerships, and channel marketing Define and refine positioning, messaging, and use cases for different buyer segments 2. Content & Distribution Marketing Attract and convert publishers, LMS platforms, aggregators, and distribution partners Position Starweaver as a preferred monetisation and distribution partner Translate content supply into scalable revenue across channels 3. Brand, Thought Leadership & External Presence Build a clear, differentiated narrative for Starweaver in the market Drive the Meet the Gurus podcast as a key brand and relationship engine Lead personal branding for the Founder/CEO (content, speaking, visibility, positioning) Strengthen credibility with enterprise clients, universities, and investors 4. Events & Strategic Engagement Own end-to-end planning and execution of: Starweaver-led events (e.g., AI in Professional Education, private executive dinners like ASU/GSV) Participation in major global industry events Use events as a core channel for pipeline generation, partnerships, and brand positioning Ensure strong ROI and follow-through from all event activity 5. Demand Generation & Performance Own pipeline generation and marketing-driven revenue Build and scale multi-channel campaigns (digital, partnerships, direct outreach, events) Track and optimise key metrics: pipeline, CAC, conversion, partner activation 6. Team & Capability Building Start with a lean team and expand as results scale Hire, coach, and lead a high-performing marketing function Introduce structure, tools, and processes without slowing execution30–60–90–180 Day Success PlanFirst 30 Days – Discovery, Positioning & Quick Wins Conduct full audit of: Current marketing performance, channels, and pipeline Journeybuilder positioning, messaging, and ICPs Existing partnerships and distribution channels Map priority segments: Universities, enterprises, job portals Publishers, LMS platforms, aggregators Assess current: Podcast performance and opportunity Event pipeline and calendar CEO brand positioning and presence Identify immediate pipeline opportunities and quick wins Align closely with Founder, Sales, and Product Output: Clear segmentation and priority targets Refined messaging and positioning Immediate pipeline opportunities Initial roadmap for podcast, events, and CEO branding60 Days – Execution & Market Activation Launch targeted campaigns for: Enterprise and university acquisition Publisher and distribution partner onboarding Build structured outbound and inbound engine Relaunch or scale: Meet the Gurus podcast (guests, distribution, amplification) CEO personal brand (content, LinkedIn, speaking positioning) Plan and execute upcoming events and strategic gatherings Develop core marketing assets (decks, case studies, website improvements) Establish performance tracking and reporting Output: Active pipeline across all key segments Live campaigns generating traction Podcast, events, and CEO brand initiatives in motion90 Days – Scale What Works Double down on highest-performing channels and segments Strengthen partnership-driven growth (universities, platforms, publishers) Build repeatable demand generation engine Deliver high-impact events and maximise follow-through Expand podcast reach and strategic guest pipeline Begin hiring for key marketing roles Output: Consistent pipeline generation Clear growth channels identified Stronger market presence and visibility Initial team expansion180 Days – Build a Scalable Marketing Engine Scale campaigns across geographies and segments Establish Starweaver as a recognised player in: AI-driven learning platforms Content distribution and monetisation Build a high-performing marketing team with defined functions Position CEO as a visible industry voice through content, media, and events Create a predictable, scalable pipeline engine aligned with revenue goals Output: Predictable pipeline and growth engine Strong brand and market credibility Scaled team and marketing infrastructure Marketing as a core driver of revenue and valuationWhat We're Looking For Proven experience leading marketing in B2B SaaS, platforms, or EdTech Strong track record of driving pipeline and revenue, not just awareness Experience with enterprise, university, or platform ecosystems Ability to build from scratch in a fast-moving, unstructured environment Experience with content-led growth, events, or thought leadership is a strong plus Comfortable operating at both strategy and execution levels Clear thinker, strong communicator, commercially drivenWhy This Role Matters We are at an inflection point. The product is live, traction is building, and the opportunity is large. Marketing will directly shape how fast—and how far—we scale. This role offers real ownership, real visibility, and a direct impact on the company's growth, partnerships, and long-term value.