SMM & Content Manager
About Go Offer
Go Offer is an EdTech company that helps IT professionals from various countries enter the US and European job markets.
We have created an ecosystem that includes:
* AI-powered GoOffer Hub platform for job matching and interview preparation
* Career programs and personal mentorship
* Automated tools for large-scale job searching
About the Position
We are looking for a SMM & Content Manager who will become the voice of Go Offer in the digital space and systematically build our social media presence.
You will create content strategy, extract expertise from the team, package client success stories, and build a community around our brand.
Your Areas of Responsibility
Telegram (main platform)
Content strategy and planning:
* Development and maintenance of content calendar
* Defining topics, formats, and publication frequency
* Balance between educational and sales content
Information gathering and content creation:
* Proactive information gathering from team experts (mentors, coordinators, CEO)
* Conducting interviews with clients for case studies
* Packaging success stories into long-form posts and articles
* Creating educational content about careers, job search, and interviews
Publications and engagement:
* Daily posts (5-7 posts/week)
* Working with comments and feedback
* Monitoring reactions and adjusting strategy
Advertising integrations:
* Finding and purchasing ads in relevant Telegram channels
* Negotiating with channel owners
* Tracking placement effectiveness
LinkedIn
Cross-posting and adaptation:
* Adapting content from Telegram for LinkedIn (different tone of voice)
* Publishing articles and posts on behalf of company and CEO
* Translating content to English (with AI assistance + editing)
Instagram
Support and ideas:
* Generating ideas for Stories and Reels
* Partial content assistance
* Coordinating with designer (if creatives needed)
Community Management
Community engagement strategy:
* Developing approaches to audience interaction
* Working with client reviews and case studies
* Moderating discussions
Long-form content and partnerships
Creating in-depth content:
* Writing long-form articles for Telegram, blog, Medium
* Client case studies (from interview to publication)
* Expert articles based on team experience
Partnerships:
* Finding opportunities for guest publications
* Collaborations with other career/EdTech communities
* Organizing joint activities
Requirements
Must have:
Experience in SMM and content marketing
* Managing Telegram channels (preferably in EdTech/career niche)
* Experience working with LinkedIn
* Ability to create different content formats (posts, long-form, case studies)
Proactivity and "journalistic" approach
* Ability to extract information from people (interviews, briefings)
* Don't wait for content to be given to you — go and gather it yourself
* Know how to ask the right questions to experts
Excellent writing skills (copywriting)
* Lively, engaging style (not AI-generated dryness)
* Ability to package client stories emotionally
* Adapting tone of voice for different platforms
Systematic and organized
* Ability to maintain content calendar
* Capability to work with multiple platforms simultaneously
* Discipline in meeting deadlines
Nice to have:
Experience in EdTech or career projects
Knowledge of SMM automation (AI tools, schedulers, chatbots)
Basic design skills (Canva, Figma) for creating simple creatives
Experience purchasing ads in Telegram
Experience with partnerships and collaborations