About the Job
We're seeking an experienced Growth Marketing Specialist to become a strategic partner to our CEO and take full ownership of our marketing function.
You will be responsible for building and executing our marketing strategy, leading a cross-functional team, and driving company growth.
* Manage a team of SMM specialists, email marketers, media buyers, and content creators
* Create clear briefs and tasks for designers and copywriters
* Coordinate workflows between teams
* Ensure quality and timely execution across all marketing activities
Key Responsibilities:
Marketing Strategy & Leadership (30%):
* Develop quarterly/monthly/weekly marketing plans
* Lead and mentor a team of marketers
* Write briefs and task descriptions for creatives and specialists
* Prioritize initiatives and ensure deadlines are met
Content Creation & Production (25%):
* Develop content strategies for social media, email, webinars, and landing pages
* Lead the production of case studies and educational content
* Work with designers and copywriters to create high-quality content
* Maintain a unified tone of voice
Lead Generation & Funnels (25%):
* Plan and execute webinars and online events
* Launch email campaigns, tripwires, and automated funnels
* Build and optimize chatbot logic and conversion flows
* Develop partnerships and collaborations to scale lead generation
Analytics & Optimization (20%):
* Analyze key metrics (CAC, CPL, conversions, ROI)
* Produce channel and campaign performance reports
* Optimize existing marketing activities based on data
* Test new channels and hypotheses
Requirements:
Must Have:
* 2+ years of experience in EdTech or SaaS
* Strong understanding of how educational/SaaS funnels work
* B2C marketing experience in career/learning segments
* Experience with performance metrics and ROI-oriented marketing
Desirable Skills:
* High-growth startup experience
* Ability to work in a fast-changing environment
* Skilled in prioritization and multitasking
Skillset:
* Email marketing
* Chatbots and automation funnels
* Analytics (Google Analytics, Amplitude, Mixpanel)
* SMM + paid advertising experience
Keyword: Growth