Business Intelligence Analyst
We are a dynamic and successful digital services company specializing in SEO, product, web content management, social media, performance marketing, e-commerce, CRM, email marketing automation, development, data analytics, project management, consultancy, and recruitment.
We have offices in various locations with our talented team and diverse client portfolio.
Our ideal candidate has 3-5 years of experience in marketing analytics, particularly with a focus on customer relationship management, and advanced SQL expertise.
* Bachelor's degree in business, data science, or related field.
* 3-5 years of experience in marketing analytics, with a focus on CRM.
* Advanced SQL required.
* Experience with Salesforce and email marketing analytics.
* Excellent communication and presentation skills to translate complex data into strategic insights.
* Proficient in using data visualization tools like Domo and Tableau to present data visually engaging manner.
* Familiarity with marketing automation tools and strategies.
* Ability to work independently and in a team environment managing multiple priorities.
Main Responsibilities:
* Develop and enhance measurement frameworks for different owned channels.
* Analyze and develop CRM strategies to improve customer engagement, retention, and lifetime value.
* Demonstrate ability to make informed decisions on the best methods and techniques to evaluate marketing initiatives.
* Collaborate with marketing partners to develop effective campaign reporting and analysis.
* Cross-functional teams integrate analytics insights into customer experience improvements and support overall business goals.
* Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
* Lead development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
* Create comprehensive reports and dashboards to track marketing performance metrics.
* Stay up-to-date with industry trends and advancements in CRM and analytics technologies.
What We Offer:
* Flexible work model: Enhance flexibility, foster productivity, and facilitate healthier work-life balance.
* Meal allowance: €10.20 per meal card.
* Private health insurance.